Lights, Camera, Convert! How Video Advertising Can Boost Your Local Business

by | Apr 1, 2023

With the rise of social media and the decline of traditional advertising methods, it’s becoming increasingly clear that video is the future of advertising for small businesses.

In this post, we’ll discuss why video is such an effective advertising medium and how it can help your local business reach new customers and grow.

Highly Engaging

Firstly, let’s talk about why video is such an effective medium for advertising.

One of the main reasons is that it’s a highly engaging form of content.

People are more likely to watch a video than read a long piece of text or look at a static image.

This is because video has the ability to capture our attention and hold it for longer periods of time.

By creating videos that are both informative and entertaining, you can keep your audience engaged and interested in what you have to say.

Tell The Story of Your Business

Another reason why video is so effective for advertising is that it can help you tell your story in a way that other mediums cannot.

With video, you can show your audience what your business is all about, the people behind it, and the values that drive you.

By sharing your story through video, you can create a stronger emotional connection with your audience and help them understand why they should choose your business over your competitors.

But the benefits of video advertising don’t stop there. Video also has the ability to reach a wider audience than other forms of advertising.

With the rise of social media and video-sharing platforms like YouTube, it’s easier than ever to get your videos in front of people who are interested in what you have to offer.

By creating videos that are optimized for social media, you can reach new customers and build your brand online without spending a lot of money.

“Video is a powerful way to humanize your brand and tell your story. It can be used to showcase the people behind the brand, highlight your unique value proposition, and create a connection with your audience.”

Sarah Maloy

Director of Social Media & External Video, Adobe

And if you’re worried about the cost of creating videos, don’t be. Thanks to advances in technology, creating high-quality videos is more affordable than ever before.

With just a smartphone and a few basic editing tools, you can create videos that look professional and engaging.

Of course, if you have a bigger budget, you can hire a professional videographer to create videos that are even more polished and effective. Our Video Business Cards are an effective way to connect with customers and start at just $1,200.

Build Trust and Credibility

Now, let’s talk about how video advertising can specifically help your local business. One of the biggest advantages of video advertising for local businesses is that it can help you build trust and credibility with your audience.

By sharing videos that showcase your products, services, and expertise, you can establish yourself as a trusted authority in your field.

This can help you build a loyal customer base and increase your sales over time.

“The best part of using video? It’s engaging, entertaining and effective. In today’s fast-paced world, businesses that are not incorporating video into their marketing strategies are getting left behind.”

Mike Hallaron

VP of Marketing, HigherVisibility

Search Optimized

Another way that video advertising can help your local business is by making it easier for people to find you online.

By creating videos that are optimized for search engines, you can improve your search engine rankings and increase your visibility online.

This can help you attract more traffic to your website and generate more leads and sales.

Finally, video advertising can help you connect with your audience in a more personal way.

By creating videos that are targeted specifically to your ideal customer, you can speak directly to their needs and interests.

This can help you build a stronger relationship with your audience and create a community around your brand.

In conclusion, video is the future of local business advertising.

By creating engaging, informative, and entertaining videos, you can reach new customers, build trust and credibility, and grow your business online. And thanks to advances in technology, creating high-quality videos is more affordable than ever before.

So if you’re looking for a cost-effective and powerful way to advertise your local business, video advertising is the way to go.

“Using video in your marketing is no longer an option, it’s a must-have for small businesses. Video allows you to connect with your audience in a way that no other medium can match, by telling your story, showcasing your products or services, and building trust with your customers.”

Syed Balkhi

Founder, WPBeginner

More Video Marketing Tips

Are you struggling to attract new customers and grow your business?

It can be frustrating when you’ve tried all the traditional marketing methods and haven’t seen the results you were hoping for.

You know that video marketing is a powerful tool, but you may not have the expertise or equipment to create a high-quality video that will truly showcase your brand.

That’s where we come in!

Lot48 Film Co. specializes in creating compelling video marketing campaigns for small businesses in the Bay of Quinte Region. We’ll help you captivate your audience and help your business stand out.

Don’t let your business fall behind the competition! Contact Angela or Aaron to learn more about how our video production services can benefit your business.

We’ll create a powerful video marketing campaign that will attract new customers and drive growth for your business.